School of Marketing

MBA · Marketing, Entrepreneurship & Applied AI.

Build global brands. Launch AI-powered businesses. India's first MBA combining an Andhra University degree with a practical global industry track — designed for founders, growth marketers and AI business leaders.

Duration
2 Years · 4 Semesters
Cohort
27 Students Only
Degree
Andhra University MBA
Track
DUNE Industry Track
Start
27 August 2026
Fee
₹4.99 Lakhs · EMI
Interactive Curriculum

Four semesters. One trajectory.

01
Semester 01Foundation & First Signals
  • Management
  • Economics
  • Accounting
  • Statistics
  • Prompt Engineering
  • Consumer Psychology
  • Market Research with AI
  • Brand Strategy
◆ Live Project — Market Validation Report
02
Semester 02Channels, Campaigns, AI Craft
  • SEO
  • Google Ads
  • Meta Ads
  • LinkedIn / Instagram / YouTube
  • ChatGPT · Claude · Gemini · Perplexity
  • Midjourney · Runway · AI Automation
◆ Live Project — Launch a Digital Campaign
03
Semester 03Strategy, Sales & Systems
  • Consumer Behaviour
  • Sales · CRM
  • Brand Management
  • International Marketing
  • Business Models
  • Fund Raising
  • AI Business Systems
◆ Live Project — Consulting Assignment
04
Semester 04Scale, Launch, Lead
  • Leadership
  • Business Policy
  • International Expansion
  • Investor Pitch
  • Business Registration
  • Go-to-Market
  • Scaling
◆ Live Project — Launch Your Startup or Corporate Consulting Project
AI Tool Stack

The toolbox of 100+ tools shipping work in 2026.

Marketing AI
  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
Creative AI
  • Midjourney
  • Runway
  • Canva AI
  • Adobe Firefly
  • Gamma
Business AI
  • HubSpot
  • Notion AI
  • Clay
  • Zapier
  • Make
Development
  • Lovable
  • Cursor
  • GitHub Copilot
  • Supabase
  • Firebase
Analytics
  • Google Analytics
  • Looker Studio
  • Hotjar
  • Meta Business Suite

+ Many more — updated each cohort as the frontier moves.

Build 7 Industry Projects

Graduate with a portfolio, not just a transcript.

  1. Project / 01
    AI Personal Brand Website
  2. Project / 02
    Digital Marketing Campaign
  3. Project / 03
    E-Commerce Store
  4. Project / 04
    Marketing Automation System
  5. Project / 05
    Startup Business Plan
  6. Project / 06
    Growth Dashboard
  7. Project / 07
    Marketing Consulting Portfolio
Career Pathways

From classroom to C-Suite.

01
Digital Marketing Manager
02
Growth Marketing Manager
03
Brand Manager
04
Product Marketing Manager
05
Business Consultant
06
Startup Founder
07
AI Marketing Specialist
08
Chief Marketing Officer
Cohort 2026 · 27 Seats

Become an AI-powered growth leader.

Apply Now